(Click through the tiles below to view each project}
The winning experiential concept for a launch event/tour. The design was based on transparency.
Social media posts styled, shot, and edited for Deep River Potato Chips and it's sister brand Honchos.
Website redesign concepts for Burt's Bees Baby. The third concept pushes the brand to go from the idea of perfection to a more real-life approach.
Josh Wines hit the road during the summer of 2018 to bring the Josh Garage experience to festivals around the Northeast. The footprint included a tasting of 6 wines, an interactive timeline of the Josh story, a chalk wall for consumers to tell us what they thought and a leather keychain stamping station for hands on creation and a takeaway of the event.
Concepts for a summer event for the launch of Nestle’s new ice cream: Sweet Habit - a fun and quirky brand that didn’t take itself too seriously.
Bimbo Bakeries was looking for a complete brand identity for their new whole grain, organic line of breads. What came to be was Eureka! Baking Company: a line of six breads with a fun and funky logo and colorful packaging to catch consumers at shelf. What transpired was a food truck that offered up free grilled cheeses as it traveled the country gaining fans. Additionally, a website, Facebook Page, Twitter Page, and Instagram pages were created. All food styling and photography for the social pages was done in house.
The launch of Tastykake’s Make Happy Happen campaign included a 360 approach to connecting our snack cakes with moments of happiness. The campaign took both a lifestyle and graphic approach, with lifestyle focusing on real, unfussed-around-with moments.
A collection of TV spots for Banquet Mega Bowls and Pot Pies
When SunChips were launched, they exploded onto the market, reinventing chips with a wholesome twist. 20 years later, they've fallen in the middle of the pack - not unhealthy but not as healthy as the new products bursting onto the market made with not only whole grains but vegetables, unique grains, and legumes. This look reinvents SunChips to give them more attitude and personality to breakthrough in a cluttered market.
Created a look for the launch of Campbell's Organic Soups. The watercolor font and backgrounds were inspired by the look of the packaging and gave a handcrafted feel to Campbell's new line of soups.
An exploratory for the redesign of Arnold breads. Hints of nostalgia and warm textures added a homestyle, handcrafted feel while differentiating fonts helped add individual personality to the various lines of bread.
Exploratory for the redesign of UNO's line of grocery items. Here, 3 solutions are shown with each showcasing how the design would work across UNO's fresh pizza, frozen pizza, and frozen entrée selections.
A print campaign for the U.S. launch of Alpina Greek Yogurt showcasing that the extra protein will power you through life's adventures.
Bertolli Frozen Dinners make a real impression